{"id":4403,"date":"2015-05-14T14:05:33","date_gmt":"2015-05-14T14:05:33","guid":{"rendered":"https:\/\/www.grupoparadell.com\/?p=4403"},"modified":"2017-04-06T07:32:40","modified_gmt":"2017-04-06T07:32:40","slug":"jornada-competencia-desleal-en-la-franquicia-como-evitarla-organizada-por-lawyerpress","status":"publish","type":"post","link":"https:\/\/www.grupoparadell.com\/en\/jornada-competencia-desleal-en-la-franquicia-como-evitarla-organizada-por-lawyerpress\/","title":{"rendered":"Jornada \u00abCompetencia desleal en la franquicia, \u00bfc\u00f3mo evitarla?\u00bb organizada por Lawyerpress"},"content":{"rendered":"<p><span class=\"ut-dropcap-two\"> D <\/span>esde el punto de vista de la consultor\u00eda, Pablo Guti\u00e9rrez, socio director de Mundofranquicia Consulting, repas\u00f3 la actualidad en el sector de la franquicia, analizando aquellas variables m\u00e1s importantes a tener en cuenta a la hora de establecer un negocio mediante esta modalidad. Hizo hincapi\u00e9 en no dejarse llevar en un primer momento por asuntos como el canon de entrada o los royalties, recalcando la conveniencia de analizar bien todos los aspectos estrat\u00e9gicos que rodean a la franquicia, su proyecto o la viabilidad jur\u00eddica, entre otros.<\/p>\n<p>La intervenci\u00f3n de M\u00f3nica Mu\u00f1oz Gonz\u00e1lez, Responsable del departamento de franquicias de Ceca Magan Abogados, se centr\u00f3 en el an\u00e1lisis del marco normativo que regula el Derecho de la Competencia y, en concreto, los actos de competencia desleal que tienen lugar en el \u00e1mbito de la franquicia. Asimismo, analiz\u00f3 los mecanismos que el ordenamiento jur\u00eddico pone a disposici\u00f3n del franquiciador, para hacer frente a actos de competencia desleal que puede desarrollar un franquiciado (mientras est\u00e1 vigente el contrato, o una vez resuelto), como con respecto a terceros ajenos que realizan actuaciones que pueden calificarse como desleales y que pueden perjudicar a la franquicia.<\/p>\n<p>Por su parte, Fernando Dombriz, Responsable de Desarrollo de Negocios de Grupo Paradell, asegur\u00f3 que la investigaci\u00f3n es una soluci\u00f3n \u00f3ptima para la protecci\u00f3n de marcas y desde luego para la protecci\u00f3n de los intereses de las franquicias, especialmente en temas de competencia desleal.<\/p>\n<p>Las acciones preventivas de investigaci\u00f3n privada en el mundo de las franquicias permiten al franquiciador auditar la correcta ejecuci\u00f3n de sus directrices y mantener la homogeneidad en todos sus establecimientos.<\/p>\n<p>?Tambi\u00e9n es habitual nuestra participaci\u00f3n una vez resuelto el contrato de franquicia, para poder investigar posibles acciones constitutivas de actos de competencia desleal por parte del franquiciado,? comentaba Fernando Dombriz.. Los principales objetivos de las investigaciones privadas en el \u00e1mbito de las franquicias son la obtenci\u00f3n de pruebas objetivas que permitan a la empresa franquiciadora apoyar sus posibles contenciosos judiciales, determinar la viabilidad de un posible pleito o incluso resolver el contrato de franquicia.<\/p>\n<p>La jornada despert\u00f3 gran inter\u00e9s de p\u00fablico por la oportunidad de poder consultar de forma directa a tres profesionales de diferentes servicios relacionados con la franquicia.<\/p>\n<p><a href=\"http:\/\/noticias.juridicas.com\/actualidad\/noticias\/8981-jornada-amp;8220;competencia-desleal-en-la-franquicia-iquest;como-evitarlaamp;8221;-organizada-por-lawyerpress-\/\" target=\"_blank\">Enlace externo<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>esde el punto de vista de la consultor\u00eda, Pablo Guti\u00e9rrez, socio director de Mundofranquicia Consulting, repas\u00f3 la actualidad en el&#8230;<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[144,132],"tags":[],"class_list":["post-4403","post","type-post","status-publish","format-standard","category-144","category-medios-prensa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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