{"id":8191,"date":"2020-12-22T12:38:20","date_gmt":"2020-12-22T12:38:20","guid":{"rendered":"https:\/\/www.grupoparadell.com\/?p=8191"},"modified":"2020-12-22T12:38:21","modified_gmt":"2020-12-22T12:38:21","slug":"navidad-y-falsificaciones","status":"publish","type":"post","link":"https:\/\/www.grupoparadell.com\/en\/navidad-y-falsificaciones\/","title":{"rendered":"Navidad y Falsificaciones"},"content":{"rendered":"<p>\u00a0<\/p>\n<p>Con la llegada de la Navidad, y de las grandes compras que todos solemos realizar. Algunas personas se aprovechan de la gran demanda que se produce para vender falsificaciones de pr\u00e1cticamente cualquier producto.<\/p>\n<p><strong>Los datos estad\u00edsticos se\u00f1alas que las falsificaciones en Espa\u00f1a suponen la p\u00e9rdida de 6.766 millones de euros de ventas al a\u00f1o, un 10,6% de las ventas totales y la destrucci\u00f3n de 53.467 empleos.<\/strong><\/p>\n<p>En estos d\u00edas previos a la Navidad, hemos podido ver diversas noticias relacionas con la falsificaci\u00f3n de los productos estrella m\u00e1s comprados durante las navidades: Los juguetes.<\/p>\n<p>Hace pocos d\u00edas la Polic\u00eda Municipal de Madrid, en una operaci\u00f3n conjunta con la Polic\u00eda Nacional, se ha incautado de m\u00e1s de 1,3 millones de juguetes falsificados. Otra operaci\u00f3n realizada en Toledo ha terminado con la detenci\u00f3n de dos personas por la falsificaci\u00f3n de m\u00e1s de mil prendas de equipos de futbol, la mayor\u00eda del Atl\u00e9tico de Madrid. Entre las falsificaciones m\u00e1s vendidas durante esta \u00e9poca, caben destacar productos como juguetes, prendas deportivas, equipaciones de equipos de f\u00fatbol, perfumes, cosm\u00e9ticos, y productos electr\u00f3nicos (Tablets, smartphones, auriculares).<\/p>\n<p>Cuando escuchamos la palabra falsificaci\u00f3n solemos hablar de copias de mala calidad, f\u00e1cilmente detectables y a precios ostensiblemente m\u00e1s bajos. Aunque en algunas ocasiones llega a ser dif\u00edcil detectar que estamos ante un producto falsificado.<\/p>\n<p>Como podemos ver en diferentes noticas, nadie se libra de este tipo de fraudes. Recientemente hemos visto como Interpol avisaba de posibles falsificaciones en vacunas contra el Covid, y como Loter\u00edas de el Estado ha avisado de posibles falsificaciones en d\u00e9cimos de Loteria.<\/p>\n<p>Preguntando a los consumidores, en una encuesta realizada recientemente, 2 de cada 5 cre\u00edan saber diferenciar las falsificaciones que se venden en internet, y el 65 % de los encuestados, reconoc\u00eda haber sido enga\u00f1ado alguna vez en la compra de productos electr\u00f3nicos. Se estima que los fabricantes de productos electr\u00f3nicos, sufren unas p\u00e9rdidas anuales de 100.000 millones de euros al a\u00f1o debido a las falsificaciones.<\/p>\n<p>Otro de los grandes problemas que tienen las falsificaciones de productos electr\u00f3nicos, al margen de la calidad de el producto, es el posible robo de informaci\u00f3n delicada, como informaci\u00f3n financiera, archivos fotogr\u00e1ficos, o cualquier tipo de informaci\u00f3n personal.<\/p>\n<p><strong>Desde Grupo Paradell llevamos a\u00f1os colaborando en la defensa y protecci\u00f3n de marcas, ayudando a detectar las falsificaciones que hay en el mercado, e investigando los or\u00edgenes de esas mercanc\u00edas. Las marcas necesitan informaci\u00f3n actualizada sobre las din\u00e1micas de los distintos mercados para mitigar los comportamientos irregulares, incrementar las ventas de productos originales y proteger su reputaci\u00f3n<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00a0 Con la llegada de la Navidad, y de las grandes compras que todos solemos realizar. Algunas personas se aprovechan&#8230;<\/p>","protected":false},"author":4,"featured_media":8193,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[125],"tags":[],"class_list":["post-8191","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Navidad y Falsificaciones - Grupo Paradell<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grupoparadell.com\/en\/navidad-y-falsificaciones\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Navidad y Falsificaciones - Grupo Paradell\" \/>\n<meta property=\"og:description\" content=\"\u00a0 Con la llegada de la Navidad, y de las grandes compras que todos solemos realizar. 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